Octatech Octatech
case-study consulting ecommerce google-ads

Technical Partner for a Boat Dealership

Ongoing direct engagement: e-commerce, Google Ads, and AI-assisted development for Marinelab, a Warsaw-based boat dealership with four web properties.

Gabriel Galer • • 2 min read

Marinelab is a Warsaw-based boat dealership running four web properties: marinelab.pl, marinelab.waw.pl, sklep-marinelab.pl, and lodziealuminiowe.pl. When we started working together, the business needed a technical partner who could handle everything from storefront bugs to ad spend optimization.

The Engagement

This is a retained relationship, not a project. The owner brings problems as they arise. Some weeks it’s a product feed issue, other weeks it’s restructuring Google Ads campaigns or debugging WordPress/Shoper integrations.

The scope spans:

  • E-commerce operations: product catalog management across Shoper (Polish e-commerce platform), inventory sync, payment flow debugging
  • Google Ads: campaign restructuring, conversion tracking setup via GTM, merchant center feed optimization, performance analysis
  • Web properties: maintenance and feature work across marinelab.pl, marinelab.waw.pl, sklep-marinelab.pl, and lodziealuminiowe.pl
  • AI-assisted workflows: Claude-powered content generation, automated reporting, bulk operations

How It Works

The key difference from agency work: I’m a single engineer with full context. There’s no account manager translating requirements, no ticket queue, no sprint ceremonies. The owner describes what he needs, I scope it, execute, and ship, often same-day.

For recurring operations (ad reports, product feed audits), I’ve built Claude-assisted workflows that cut the manual work by 70-80%. What used to take a marketing person half a day now takes 30 minutes of review.

Why Direct Matters

Marinelab previously worked with agencies for their digital marketing. The experience was typical: slow communication, generic strategies, junior staff doing the actual work, and a markup that didn’t match the value delivered.

Working directly with one engineer changes the dynamic. Marinelab gets someone who understands their business deeply, responds quickly, and builds institutional knowledge over time. No onboarding a new junior every quarter.

The engagement has also generated referrals. The owner has started introducing me to other business owners in his network who need similar technical consulting.

Stack

  • WordPress, Shoper (Polish e-commerce)
  • Google Ads, GA4, GTM, Google Merchant Center, Search Console
  • Claude API for content and automation workflows